Brand Legacy in the Digital Era

• Definition of Brand Legacy • Evolution of branding in the digital era • Objective: Explore how legacy brands adapt to digital transformation

Institutions

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-04-03
DOI
https://doi.org/10.5281/zenodo.15130517
Primary Topic
High voltage insulation and dielectric phenomena
Type
article
Field-Weighted Citation Impact
0.00
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article

Brand Legacy in the Digital Era

Zenodo (CERN European Organization for Nuclear Research)
High voltage insulation and dielectric phenomena
article

Brand Legacy in the Digital Era

article en

Abstract

• Definition of Brand Legacy • Evolution of branding in the digital era • Objective: Explore how legacy brands adapt to digital transformation

Zenodo (CERN European Organization for Nuclear Research)
Jain University (IN)
Openalex Percentile: Top 65%
High voltage insulation and dielectric phenomena
DOIOpen Access PDFOpenAlex
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Brand Legacy in the Digital Era · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS