TV Media Coverage of Climate Action (SDG 13) in Tamil Nadu

Abstract This research explained the role of Television media reported about sustainable development goals 13 which is related to climate action. The research analyzed about coverage frequency and tone, sources, effects, content and priority of the content and techniques they have used of the news. Hence this research focused on content this study analyzed the climate change content in TV media. The methodology adopted for content analysis from high viewer’s channel. The findings will analyze role TV media in that thirst area with respect to public opinion on these issues also focused on advantages and dis-advantages of the techniques of the content presentation. The findings of the study can help guide policy actions, media campaigns, and communication plans addressing climate change in Tamil Nadu and beyond. The study advances knowledge of how the media can help achieve SDG 13 and advance regional sustainable development. This study examines TV media coverage in order to pinpoint areas where reporting on climate change needs to be improved and offer suggestions for raising media awareness of climate action. Policymakers, media professionals, and other stakeholders aiming for a more sustainable future should take note of the study's conclusions.