A Study on Employee's Attitude Towards Hr Practices In Retail Sector With Reference To Coimbatore City

Human Resource (HR) practices play a crucial role in shaping employee attitudes and organizational effectiveness, particularly in the retail sector. This study explores employees' perceptions of various HR practices, including recruitment, training, performance appraisal, compensation, and work environment, in retail organizations within Coimbatore City. The research aims to assess the impact of HR policies on job satisfaction, employee motivation, and retention rates. A structured survey method was employed to collect data from retail employees across different formats, such as supermarkets, apparel stores, and electronic retail outlets. The findings reveal that effective HR practices contribute significantly to employee engagement and overall organizational productivity. However, challenges such as work-life balance, career growth opportunities, and fairness in HR policies remain concerns for employees. The study provides insights into improving HR strategies to foster a more motivated and satisfied workforce in Coimbatore’s retail sector.