TALENT ACQUISITION STRATEGIES IN THE DIGITAL AGE: LEVERAGING TECHNOLOGY FOR RECRUITMENT SUCCESS

Talent acquisition in today's fast-paced digital world has changed drastically due to new technologies and different expectations from candidates. Innovative digital tactics are becoming more and more important for organizations throughout the world when it comes to attracting, evaluating, and retaining top people. This change is more than just implementing new software; it signifies a complete overhaul of how recruitment may make use of technology for optimal results. Talent acquisition in the modern digital era makes use of data analytics, automation, and artificial intelligence (AI) to simplify tasks that used to require a lot of human effort. These days, AI algorithms find the best applicants by combing through mountains of application data, while automated systems take care of mundane but necessary jobs like setting up interviews and communicating with prospects afterward. Not only can these technologies shorten the hiring process, but they also make it more accurate and fair by reducing the impact of human prejudice. In order to improve recruitment results in the modern day, this study investigates how companies use technology. Automated and AIpowered applicant screening and process automation drastically cuts down on time-to-hire while simultaneously raising the bar for quality candidates, according to the study's findings. More accurate assessments and an improved applicant experience are the results of digital technology, which in turn increases engagement and retention. Recruiting in the digital era allows for easy communication and application processes, appealing to a pool of candidates that are comfortable using mobile devices. In order to gain a competitive edge in talent acquisition and bring recruitment processes up to date, this study examined the revolutionary power of digital technology. The main aim of the study is to explore & analyze talent acquisition strategies in the digital age leveraging technology for recruitment success & to check hypothesis - significant relationship between digital age leveraging technology based talent acquisition strategies & recruitment success. The chi-square test & likert scale analysis has been used for results. Keywords: Talent Acquisition, Digital Age, Technology, Recruitment, Success.