INFLUENCE OF GLOBALISATION ON LOCAL CULTURE

Culture is no longer constrained by region, race, or religion as a result of globalization. The first step in addressingthe culture of the targeted demographic is to define and depict it. The internet serves as a symbol for the exchange ofideas, which is a key component of globalization. The conflicts between cultures and the proliferation ofmaterialistic values are the issues. There is no one to stop, regulate, or guide you when you use the internet to accessand explore the Hollywood Library. This has a significant impact on people's attitudes, actions, and behaviors. Thevalues upheld in this entertainment industry frequently encourage immorality, violence, and materialism. As a result,this study examines both the different facets of Nigerian culture and the idea of globalization and culture.It alsolooks at how globalization has affected culture. Research on the effects of globalization on Nigerian youth is beingconducted in an attempt to preserve Nigerian culture.Because of globalization, culture is no longer limited bygeography, race, or religion. The first step in addressing culture is to define and illustrate the culture of the societybeing targeted. The exchange of ideas, represented by the internet, is a significant aspect of globalization. Conflictsbetween civilizations and the proliferation of materialistic notions are the issues. There is no one to stop, regulate, orguide you when you use the internet to access and explore the Hollywood Library. This has a significant impact onpeople's attitudes, actions, and behaviors. The morals of this entertainment business frequently encourageimmorality, violence, and consumerism. As a result, this study examines both the different facets of Nigerian cultureand the idea of globalization and culture. It also looks at how globalization has affected culture. Researchers areexamining how globalization is currently affecting Nigerian youth in order to determine how to prevent theextinction of Nigerian culture. Given Africa's cultural drought and lack of values, the following choices ought to betaken into account.