Teaching Business Communication for Sustainability in the Corporate World
Sustainability is now a critical aspect of business, and effective communication is essential for driving sustainable initiatives. This paper explores how business communication education can integrate sustainability principles, preparing students to navigate corporate challenges. It examines teaching strategies like case studies and hands-on projects while showcasing real-world examples of how communication shapes corporate sustainability efforts. Key challenges such as cultural diversity and ethical dilemmas are also discussed, along with innovative teaching approaches to address them. By incorporating sustainability into business communication courses, this study highlights the need to equip future professionals with the skills to communicate ethically, transparently, and effectively in a rapidly evolving corporate landscape.
Institutions
- Hans Raj Mahila Maha Vidyalaya (IN)
Publication Details
- Journal
- Zenodo (CERN European Organization for Nuclear Research)
- Published
- 2025-04-03
- DOI
- https://doi.org/10.5281/zenodo.15147438
- Primary Topic
- Sustainability in Higher Education
- Type
- article
- Field-Weighted Citation Impact
- 0.00