Teaching Business Communication for Sustainability in the Corporate World

Sustainability is now a critical aspect of business, and effective communication is essential for driving sustainable initiatives. This paper explores how business communication education can integrate sustainability principles, preparing students to navigate corporate challenges. It examines teaching strategies like case studies and hands-on projects while showcasing real-world examples of how communication shapes corporate sustainability efforts. Key challenges such as cultural diversity and ethical dilemmas are also discussed, along with innovative teaching approaches to address them. By incorporating sustainability into business communication courses, this study highlights the need to equip future professionals with the skills to communicate ethically, transparently, and effectively in a rapidly evolving corporate landscape.

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-04-03
DOI
https://doi.org/10.5281/zenodo.15147438
Primary Topic
Sustainability in Higher Education
Type
article
Field-Weighted Citation Impact
0.00
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article

Teaching Business Communication for Sustainability in the Corporate World

Zenodo (CERN European Organization for Nuclear Research)
Sustainability in Higher Education
article

Teaching Business Communication for Sustainability in the Corporate World

article en

Abstract

Sustainability is now a critical aspect of business, and effective communication is essential for driving sustainable initiatives. This paper explores how business communication education can integrate sustainability principles, preparing students to navigate corporate challenges. It examines teaching strategies like case studies and hands-on projects while showcasing real-world examples of how communication shapes corporate sustainability efforts. Key challenges such as cultural diversity and ethical dilemmas are also discussed, along with innovative teaching approaches to address them. By incorporating sustainability into business communication courses, this study highlights the need to equip future professionals with the skills to communicate ethically, transparently, and effectively in a rapidly evolving corporate landscape.

Zenodo (CERN European Organization for Nuclear Research)
Hans Raj Mahila Maha Vidyalaya (IN)
Quality Education
Openalex Percentile: Top 56%
Sustainability in Higher Education
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