HARVESTING THE FUTURE: NAVIGATING GENERATIONAL SUCCESSION AND BUSINESS MANAGEMENT IN SMALLHOLDER CONTRACT FARMING

This study investigates the influence of contract farming on generational succession among smallholder rice farmers in Sta. Maria, Laguna, Philippines. Given the critical role of rice in the national diet and the challenges posed by an aging farmer population, understanding the dynamics of succession is essential for sustainable agricultural practices. Utilizing a mixed-methods approach, a quantitative survey of 79 farmers and qualitative interviews with 10 participants were conducted, focusing on their experiences with Company A, an agricultural technology firm. Our findings reveal significant barriers to succession, including youth disinterest in agriculture and economic constraints, with approximately 51% of respondents citing these challenges. Furthermore, the integration of business management practices within contract farming operations was found to enhance decision-making and financial planning, fostering a smoother transition of responsibilities to younger generations. This research underscores the need for targeted policies and training programs to support generational succession in rice farming, ultimately contributing to the sustainability of agricultural practices in the region.