A model of marketing-driven innovation in lifestyle tourism businesses

Refereed article (double blind peer-review), published at Journal of Tourism, Heritage & Services Marketing (Platinum Open Access journal).

Institutions

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-06-15
DOI
https://doi.org/10.5281/zenodo.15651895
Primary Topic
Service and Product Innovation
Type
article
Field-Weighted Citation Impact
0.00
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article

A model of marketing-driven innovation in lifestyle tourism businesses

Zenodo (CERN European Organization for Nuclear Research)
Service and Product Innovation
article

A model of marketing-driven innovation in lifestyle tourism businesses

article en

Abstract

Refereed article (double blind peer-review), published at Journal of Tourism, Heritage & Services Marketing (Platinum Open Access journal).

Zenodo (CERN European Organization for Nuclear Research)
Iscte – Instituto Universitário de Lisboa (PT), Belarusian Russian University (BY), Universidade Lusófona (PT)
Decent work and economic growth
Openalex Percentile: Top 47%
Service and Product Innovation
DOIOpen Access PDFOpenAlex
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A model of marketing-driven innovation in lifestyle tourism businesses · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS