The Impact of Artificial Intelligence on E-commerce

Artificial intelligence (AI) is one of the technological advancements that have redefined many industries including e-commerce. AI can be utilized in improving customer experience as well as in supply chain management, confirming that automation is crucial in contemporary e-commerce business managing. The role of AI in enhancing personalization, customer service, inventory management, fraud prevention, and in other areas will be analyzed in relation to the transformation of e-commerce. Furthermore, this paper will highlight the possible adverse effects of AI integration in e-commerce and offer recommendations regarding the future of e-commerce