DIGITALIZATION OF BUSINESS ADMINISTRATION PROCESSES IN MICE-TOURISM: GLOBAL TRENDS AND INNOVATIONS

The digitalization of business administration processes in MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism has emerged as a transformative trend shaping the future of the industry. This paper explores the global landscape of digital innovations in case of World Trade Market segment ATM (Arabian Travel Market) operating in Tourism Industry more than 20 years and their impact on optimizing operational efficiency, enhancing stakeholder engagement, and delivering seamless experiences within the MICE sector. By examining emerging technologies such as virtual and hybrid event platforms, and automation tools, the study highlights how digitalization fosters greater flexibility, sustainability, and competitiveness. Furthermore, it discusses key challenges and opportunities associated with digital transformation, emphasizing the importance of strategic implementation for sustainable growth. This research provides valuable insights into current global trends and innovative practices that are redefining business administration in MICE tourism, paving the way for a more connected and resilient industry. Current papers examine, the main steps of Business administration processes, analyze the state digital platforms, the statistical data of Social Media users among Central Asian countries, the product categories of ATM and research on the information and analytics company operating in Digitalization industry from 1993 as a result of the merger of the British company Reed International and the Dutch Elsevier, until 2015 it was called Reed Elsevier. It provides access to its extensive databases in the fields of science, law and business, publishes several journals, and is a major exhibition organizer.