INVESTOR PERCEPTION TOWARDS CRYPTO ASSETS IN COIMBATORE DISTRICT

In recent years, crypto currency has emerged as a new-age investment option attracting the attention of investors worldwide. This study explores investor perception towards crypto currency investment in Coimbatore district. The main objective is to assess the levels of awareness, trust, and risk perception, and to examine how demographic factors influence interest in crypto assets. A descriptive research design was used, and data was collected from 200 respondents through a structured questionnaire. The findings reveal that while general awareness about crypto currency is moderate, concerns about risk are high and trust levels are relatively low. The study also shows that demographic factors such as gender, age, and income significantly impact investor interest. The results highlight the need for improved education, transparent communication, and secure platforms to promote informed crypto investment decisions.