COMMUNICATIVE STRATEGIES OF PROFESSIONAL MEDICAL DISCOURSE.

This article explores the communicative strategies employed in professional medical discourse, emphasizing the significance of both verbal and non-verbal communication in the doctor-patient interaction. It examines how medical professionals use structured speech, specific terminology, and pragmatic approaches to facilitate diagnosis, treatment, and patient education [2]. The study also highlights the role of perception as a crucial cognitive process in understanding and processing medical information. Individual differences in perception—such as time, space, and movement—are discussed as key factors influencing effective communication. Ultimately, the article underscores the need for healthcare professionals to adapt their communicative strategies to enhance clarity, patient trust, and therapeutic success.