The conceptual basis of the essence and key characteristics of the financial strategy of an enterprise

The subject of research is the financial strategy of an enterprise and its characteristics.The purpose of the article is to explore scientific approaches to defining the theoretical essenceof the concept of «financial strategy of an enterprise» and to identify the substantive characteristicsthat should form the basis for its development under modern conditions.Research methods: the dialectical method of scientific cognition, the method of analysis andsynthesis, the comparative method, and the data generalization method.Research results. The study systematizes and examines in detail the scientific interpretations ofthe concept of «financial strategy of an enterprise» according to systematized approaches (target–oriented; conceptual; instrumental; planning–program; and methodology–oriented). The authoridentifies the lack of consensus in the scientific community and proposes his own definition withan integrated approach, according to which the financial strategy of an enterprise is a conceptualprogram that provides for the development and further implementation of long–term financial goalsand strategic initiatives for managing financial resources in the process of dynamic changes in thefinancial and economic activities of an enterprise.Conclusions. The author proposes an original definition of the concept of «financial strategy of anenterprise» and substantiate the expansion of its scope, based on an economic and legal analysis, toencompass the entire financial and economic activity of the enterprise. This is done while consideringits inherent key characteristics. These include: synergistic connection with the enterprise's corecorporate strategy; long–term nature of goals and financial outcomes; capital management as thefoundation for developing the financial strategy; structuring the financial strategy as a programmaticdocument; consideration of the time factor; balancing the interests of various structural units of theenterprise through financial relationships; objectivity and realism; permanence and flexibility.