THE ROLE OF MARKETING IN ENSURING ECONOMIC SECURITY IN THE CONSTRUCTION SECTOR

This article explores the issues of ensuring economic security in the constructionsector. It considers economic security in the context of project financing, risk management, andsustainable development principles. Key factors such as ensuring public financial stability, the role ofthe private sector, the creation of international financial structures, and the diversification of financialresources are discussed. The economic potential of marketing strategies in the construction sector is alsohighlighted. Analysis of the construction market, consumer behavior research, and the application ofmarketing strategies are presented as essential elements that impact economic value. The studyconcludes that proper economic and marketing approaches can ensure the stability and sustainabledevelopment of the construction sector.