EXTERNAL MARKETING AS PART OF THE HUMAN RESOURCES ORGANIZATION

Abstract This article examines the theoretical foundations of external marketing as a key component of an organization's human resources (HR) strategy. It discusses the processes of recruiting and selecting employees, as well as the utilization of both internal and external organizational resources. The article also introduces the AIDA model. External marketing is primarily focused on attracting potential employees from outside the company. Keywords: external marketing, human resources (HR), employee, recruitment

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-01-09
DOI
https://doi.org/10.5281/zenodo.14620502
Primary Topic
Marketing and Advertising Strategies
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

EXTERNAL MARKETING AS PART OF THE HUMAN RESOURCES ORGANIZATION

Zenodo (CERN European Organization for Nuclear Research)
Marketing and Advertising Strategies
article

EXTERNAL MARKETING AS PART OF THE HUMAN RESOURCES ORGANIZATION

article en

Abstract

Abstract This article examines the theoretical foundations of external marketing as a key component of an organization's human resources (HR) strategy. It discusses the processes of recruiting and selecting employees, as well as the utilization of both internal and external organizational resources. The article also introduces the AIDA model. External marketing is primarily focused on attracting potential employees from outside the company. Keywords: external marketing, human resources (HR), employee, recruitment

Zenodo (CERN European Organization for Nuclear Research)
Openalex Percentile: Top 47%
Marketing and Advertising Strategies
DOIOpen Access PDFOpenAlex
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

EXTERNAL MARKETING AS PART OF THE HUMAN RESOURCES ORGANIZATION · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS