THE ROLE OF MEDIA IN UZBEK LANGUAGE

This thesis explores how media in Uzbekistan influences the development and preservation of the Uzbek language. It examines media’s role in standardization, education, and cultural identity while addressing challenges such as globalization, foreign language influence, and the transition to the Latin alphabet. The study highlights how media, particularly digital platforms, have revitalized interest in Uzbek among younger generations. It also discusses the necessity of government policies to balance linguistic heritage with modernization. Media plays a crucial role in shaping and preserving the Uzbek language in a rapidly globalizing world. This study investigates how various media formats including television, radio, newspapers, and digital platforms contribute to language standardization, cultural promotion, and education. While media fosters national identity and connects people to their linguistic roots, it also faces challenges such as foreign language influence, limited quality content, and the complexity of script reform. This research provides an analytical framework to understand the impact of media on language policies, the transition from Cyrillic to the Latin alphabet, and digital media’s role in language revival. Findings suggest that media, supported by government policies, can ensure the Uzbek language remains relevant in the modern era while preserving its historical and cultural significance.