LINGUISTIC AND STRUCTURAL FEATURES OF MODERN PUBLICISTIC DISCOURSE IN ENGLISH: A COMPARATIVE APPROACH

This article explores the linguistic and structural features of modern English-language publicistic discourse through a comparative lens. It examines how various elements—such as lexis, syntax, stylistic devices, and text organization—contribute to the communicative goals of publicistic texts. By analyzing examples from both traditional print and digital media, this study reveals differences and similarities in the use of rhetorical and structural tools across formats. The article also considers the impact of digitalization and globalization on the evolution of publicistic discourse, highlighting shifts in tone, narrative structure, and linguistic economy. The findings suggest that while core persuasive and informative functions remain, modern publicistic texts have become more interactive, concise, and audience-targeted.