Multi-Valued Rough Neutrosophic Set for Visual Quality Optimization Analysis of Packaging Design Based on Emotional Interaction

Packaging design is essential for both product protection and customer emotional involvement in the age of experience-driven consumption. Through the prism of emotional engagement, this study offers a thorough visual quality optimization analysis of packaging design. The study finds important visual components, like color, font, form, and interactivity, that affect emotional reactions and decision-making behavior by fusing theories of emotional design with digital assessment frameworks. Several packaging design options are assessed and ranked using an uncertainty technique. These criteria include visual appeal, user engagement, emotional resonance, and the efficacy of brand communication. This study uses the Multi-Valued Rough Neutrosophic Set to rank the alternatives and overcome uncertainty. The results demonstrate how crucial it is to use emotional appeal in visual design tactics to improve consumer loyalty and brand identification. In the end, our research advances emotionally intelligent packaging methods that balance psychological effect and aesthetics.