Exploring Generation Y's Expectation and Preferences Regarding Key Motivational Factors with Special Reference to Teaching Professionals

Generation Y, open referred to as Millennial, represents a significant portion of today's workforce. With their unique expectations, work styles and values, it is imperative for organizations to understand what motivates them. This paper explores both materialistic and non-materialistic motivational factors influencing generation Y employees. Drawing upon recent literature, the study highlights key drives such as flexibility recognition, collaboration and technology engagement. Findings suggest that while financial stability is valued, millennials prioritize meaningful work, autonomy and work-life balance. These insights are crucial for managers aiming to design inclusive, engaging and retention-focused motivational strategies.