MEDICAL DISCOURSE: STRATEGY AND TACTICS OF SPEECH BEHAVIOR OF PHYSICIANS.

The present article examines the strategic and tactical dimensions of speech behavior in professional medical discourse, with particular emphasis on the communicative functions fulfilled by physicians within the clinical environment. The study explores how speech acts, linguistic choices, and pragmatic structures are orchestrated by medical professionals to achieve specific interactional goals—namely, to diagnose, inform, persuade, and comfort patients. The analysis is grounded in a multidisciplinary approach, drawing from linguistics, cognitive science, and medical ethics, to elucidate the mechanisms through which doctors manage both the content and emotional tone of discourse. The findings reveal that effective physician communication necessitates a deliberate balance between medical precision and patient-centered adaptation, where speech strategies are employed not only to transmit biomedical information but also to shape perception, influence decision-making, and foster therapeutic trust. The paper contributes to a deeper understanding of how verbal and non-verbal tactics serve as critical tools in medical professionalism, ultimately influencing clinical outcomes and patient satisfaction.