A Study on Consumer Perception of Affiliate Marketing in E-Commerce

Affiliate marketing has become an important e-commerce strategy, influencing consumer decisions through influence endorsements, reviews, and recommendations. Through particular focus on trust, purchasing behaviors, and how well affiliate marketing influences consumer decisions, this study investigates consumers observe affiliate marketing. According to the results, affiliate content quality, openness, and credibility have a big influence on consumer engagement and confidence. In order topromote favorable consumer perceptions of affiliate marketing, ethical behavior and transparent disclosures are essential