THE ROLE OF PHRASEOLOGICAL UNITS IN POLITICAL, BUSINESS, AND CULTURAL COMMUNICATION: LINGUISTIC DIVERSITY AND SOCIAL IMPACT

The presented article introduces the concept of phraseological units as special expressions specific to each language and as a means of national consciousness, culture and communication. They are the basic communication units of language and allow people to express their thoughts and feelings in a more effective and emotional way. Phraseological units are used in various fields, including politics, business, culture, and law. Phraseological units are especially important in politics, because politicians use these phrases to make their speeches more memorable and coherent. In recent times, phraseological units originating from political life are also widely used in the direction of increasing international relations. In business communication, phraseological units serve as tools for establishing trust and respect between partners, helping to convey complex ideas more effectively. In business communication, phraseological units, although they have emotional expressions, are often adapted to the requirements of formal and specific language. The article also highlights the ability of phraseological units acting as a means of building trust and respect between partners in business negotiations.In general, the author of the article points out that phraseological units play an important role in language development and help to enrich communication in various fields. They also reflect the cultural aspects of the language and adapt to changes in the social and political spheres of the language and enter everyday language.