Corporate Social Responsibility and Sustainability

Corporate Social Responsibility and sustainability has gained huge prominence among the corporates. The companies perceive that every action and its implementation affects people, communities and the environment. It promotes an idea of business’ responsibilities towards not only it shareholders but also its employees, consumers, suppliers and the society. The study is meant to analyze the efficiency of CSR in Indian perspective, to study various CSR policies adapted and the challenges taken on by the corporates during its implementation and the effects thereon. The study is descriptive and analytical in nature. It concluded that there is ineffective implementation of CSR strategies by the corporates, thus resulting in poor sustainable development of the society. The study recommended an awareness program about CSR amongst communities; creation of national alliance for CSR by different companies for effective and efficient implementation of CSR initiatives, and a penalty provisions for non-compliance of the constitutional mandate regarding the CSR activities.