Enhancing Tourism Development through National Traditional Culture - Case Study of Prince Kung's Mansion

Abstract : Using Prince Kung’s Mansion as a case study, this paper examines the significance of national traditional culture in the advancement of tourism, as well as its corresponding modes and effectiveness. Through interviews, surveys, and on-site visits, the authors discovered that Prince Kung’s Mansion effectively merged traditional culture with tourism by utilizing digital technology to bring historical scenes to life, creating immersive cultural experiences, introducing a range of cultural and creative products, and establishing a comprehensive research and travel system. This study analyzes the successful practices of Prince Kung’s Mansion and suggests several strategies, including establishing a cultural gene database for a deeper exploration of cultural significance, utilizing technological innovations to enhance interactive experiences, implementing a dual-wheel drive system combining culture and services, establishing a broad communication network, and enhancing the evaluation mechanism for cultural and tourism integration. The findings of this research can serve as a valuable reference for the development of tourism at other cultural heritage sites, particularly in terms of balancing commercial growth and the preservation of cultural authenticity, and creating a shared cultural space for both hosts and visitors.