Corporate Social Responsibility (CSR) in Healthcare: Mapping the Intellectual Structure and Research Trends Through Bibliometric Analysis

Corporate Social Responsibility (CSR) has developed as a critical issue for healthcare organizations, promising improved brand image, sustainable performance, and societal impact. This study explores CSR in the healthcare sector through a comprehensive bibliometric analysis, employing the Prisma method and specific software for rigorous bibliometric and qualitative analysis. The qualitative analysis, conducted on seven articles focusing on CSR in private hospitals, highlights the positive impact of CSR on their financial and social performance, particularly by enhancing brand image, optimizing resource utilization, and promoting sustainable development. Our study underscores the growing importance of CSR for healthcare organizations, providing a valuable framework for managers, researchers, and policymakers committed to enhancing the overall performance of healthcare organizations and contributing to a more sustainable future.