The Role of Social Media Influencer's on Consumer Purchasing Decision in Ahilyanagar, Maharashtra

This research examines the remarkable role of social media influencers in shaping consumer behaviour. By analysing their techniques, credibility factors, and effect on purchasing decisions, this study provides knowledge of comprehensive understanding of influencer marketing. Additionally, it addresses the ethical considerations and challenges associated with depending on influencers for product recommendations.

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2024-08-31
DOI
https://doi.org/10.5281/zenodo.14021120
Primary Topic
Diverse Scientific Research Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

The Role of Social Media Influencer's on Consumer Purchasing Decision in Ahilyanagar, Maharashtra

Zenodo (CERN European Organization for Nuclear Research)
Diverse Scientific Research Studies
article

The Role of Social Media Influencer's on Consumer Purchasing Decision in Ahilyanagar, Maharashtra

article en

Abstract

This research examines the remarkable role of social media influencers in shaping consumer behaviour. By analysing their techniques, credibility factors, and effect on purchasing decisions, this study provides knowledge of comprehensive understanding of influencer marketing. Additionally, it addresses the ethical considerations and challenges associated with depending on influencers for product recommendations.

Zenodo (CERN European Organization for Nuclear Research)
J. S. Ayurveda Mahavidyalaya and P.D. Patel Ayurveda Hospital (IN)
Openalex Percentile: Top 46%
Diverse Scientific Research Studies
DOIOpen Access PDFOpenAlex
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The Role of Social Media Influencer's on Consumer Purchasing Decision in Ahilyanagar, Maharashtra · Zenodo (CERN European Organization for Nuclear Research) (2024) | TGRS Research Map | TGRS