BUSINESS STRATEGY AND SDGS ALIGNMENT: PRACTITIONER'S INSIGHTS

Sustainable Development Goals (SDGs) are the seventeen goals introduced by United Nations in 2015 with commitment by 193 countries, to end poverty, protect the planet, and ensure the same by 2030 so that all people enjoy peace and prosperity. The signatory governments are expected to balance between social, economic and environmental sustainability in context of society and business. Government, corporates, societies and individuals are putting their efforts to integrated the SDGs in their ecosystems. This study is conceptualized to explore the practitioner’s insights for understanding business strategy and SDGs alignment in organizations. The semi structured interviews were conducted with twenty practitioners, equal representation from service and manufacturing industry. The practitioner’s shared; role of managers towards SDGs, linkage between business strategy and SDGs knowledge, functional manager’s role in SDGs, SDGs and business strategy relationship in organization, and SDGs and business strategy impact on business performance. Keywords: Sdgs, Business Strategy, Sdgs Strategy, Business Performance.