A Pragmatic Analysis of Commercial Signage in Jordanian Retail Stores

This current research endeavors to highlighting and analyses number samples of store signs, the used languge in the stores signs in Jordan . Language is a powerful tool for communication. It is necessitated that signs set up for promotions goods and services offered by the businesses that display them. Stores signs are considered for consumers and customers potential because see signs before they use the service that a business display , how the marketing of goods or services is lexicalized . The process includes datum collection collecting names of local stores signs And analysis of the used language and concern on the chosen language , the adjustment function of languages and the linguistic features of these store signs. The research process involves collecting data on the names of local store signs, followed by an analysis of the language used. This includes examining the choice of language, its function in communication, and the linguistic features of these signs, both semantically and lexicologically.