PSYCHOLOGY AND ITS ROLE IN THE FIELD OF TOURISM
This article describes the importance of applying psychology in the field of tourism. The article describes the relationship between individual levels of human needs using Maslow's hierarchy of needs, which are implemented in the tourism sector. According to the results of the study, it was noted that, despite all the benefits of psychology for tourism, in practice it is often neglected by management and used mainly in large travel companies.
Publication Details
- Journal
- Zenodo (CERN European Organization for Nuclear Research)
- Published
- 2024-10-26
- DOI
- https://doi.org/10.5281/zenodo.13996381
- Primary Topic
- Appreciative Inquiry and Organizational Change
- Type
- article
- Field-Weighted Citation Impact
- 0.00