Formation of the investment strategy of tourist business structures

The subject of the study. The article notes the impact of globalization processes on thedevelopment of the economy and business entities in particular. The importance of investments asa source of development of entrepreneurship, territories and the country in general, the formationof the investment strategy of each business entity in particular, is determined. The interpretationof the economic content of investments is given and the participants of the investment process areindicatedThe purpose of the study. Investment activity is defined as activity related to the investment ofinvestment resources in business with the aim of obtaining economic effect and profit, developmentof business entities, territorial communities and the country’s economy as a whole. The main typesof investment objects are defined. The theoretical foundations of the tourism business developmentstrategy are defined and outlined. The principles of investment strategy formation of tourism businessstructures are outlined. The structure and main elements of the tourism sphere of the economy arecharacterized. Aspects of tourism business development are defined. The dynamics of the number ofactive business entities in the tourism sector in the period 2015–2022 were considered.Research methods. Sources of financing capital investments in tourism enterprises by typesof assets in 2020–2023 were studied. It was determined that the own funds of enterprises andorganizations account for 87.8% of the total amount of capital investments. The dynamics of thedistribution of capital investments in the tourism sphere of Ukraine according to the types of activitiesof enterprises were studied, which confirmed that the largest part of them was directed to the activitiesof providing food and drinks, including activities of restaurants.Results of the work. Directions for attracting foreign capital for investment in domestic tourisminfrastructure enterprises are proposed.Conclusions. The importance of the formation of security and the use of marketing tools in theactivity, attraction of investments and the main need for the