Innovation and Digital Entrepreneurship

Abstract “Entrepreneurship is the managerial process for creating & managing innovations”. The entrepreneurial organization is opportunity focused without neglecting important problems it must give priority to the new and innovation. Innovation must not be looked upon as a threat to be avoided but as an opportunity to be encouraged. Performance of innovation must be appraised periodically within an organization just like other activities only the period between appraisals must allow sufficient time for measurable progress to materialize innovation requires clear market focus