Bridging Competencies and Technology: An Exploration of RAISA's Role in Shaping Hospitality Career Skills and Opportunities

Robotics, Artificial Intelligence, and Service Automation (RAISA) skills are in great demand across all industries, including the hospitality industry. This study investigates the influence of RAISA professional competences and RAISA awareness on the perceptions of hospitality students toward employment opportunities. The study collected 152 data points through a survey from trainees in the hospitality industry, and the data was analyzed using SEM PLS to get the result. The result stated that RAISA awareness does influence the employment opportunity Perceptions among the students are both direct and indirect. Career competency was also found as the factor to raise the professional opportunities of the students and bridge the RAISA awareness-career opportunities gap. This study also found that career competency plays an important role in increasing career opportunities and mediating the RAISA awareness-career opportunities relationship. Furthermore, this study suggests that RAISA technology awareness, together with career competency development, can increase the readiness of students to get technology-based careers. The study highlights the importance of integrating RAISA training and competency development into the curricula of the study’s institution to prepare students for future workforce demands.