MANAGEMENT AND MARKETING IN THE ECONOMIC FIELD: STRATEGIC INTEGRATION FOR SUSTAINABLE GROWTH

In today’s globalized economy, management and marketing are interdependent disciplines that play a pivotal role in the success and sustainability of economic entities. This article explores the dynamic interaction between management practices and marketing strategies within the economic context. It analyzes how strategic planning, market orientation, and resource allocation contribute to value creation, organizational performance, and economic development. The study is grounded in qualitative methodology, drawing from case studies, theoretical frameworks, and empirical research. The findings suggest that a synergistic approach between management and marketing enhances competitiveness, innovation, and long-term profitability.