ASSESSMENT METHODS FOR BRAND LOYALTY OF FOOD PRODUCTS CONSUMERS IN THE MARKET

In today's increasingly competitive market, keeping consumers loyal to their brand is becoming increasingly strategic for companies. In particular, the rapid repurchase of products in the food market, the presence of a variety of brands, and the rapid change in customer preferences require special attention to branding and customer relationship management in such conditions. Consumer loyalty to a brand allows them to stabilize their purchasing behavior, form a positive attitude towards the product, and strengthen competitive advantages.