SOCIAL NETWORKS AS A FACTOR IN SHAPING YOUTH LEISURE PRACTICES IN THE DIGITAL ERA

The article examines the main aspects of consuming content created by bloggers and the role of virtual platforms in shaping cultural identity and social connections. The article presents the results of empirical studies demonstrating a high degree of involvement of young people in the virtual space, as well as the positive and negative consequences of active use of social networks. The need for further study of this phenomenon to optimize the use of digital technologies in the educational and social spheres is emphasized.