DEVELOPMENT STRATEGIES OF NON-PROFIT SPORTS ASSOCIATION IN HAINAN PROVINCE, CHINA

Abstract Since the country has implemented the reform of the management of social organizations in the past 20 years, non-profit sports associations have flourished and played an important role in the implementation of the national fitness plan. However, after the decentralization of power, non-profit sports associations have exposed development difficulties. Therefore, I conducted a study on this. The purpose of this study is to: 1) To study the current situation and affecting factors strategies for development of the Non-Profit Sports Association in Hainan province; 2) To develop strategies for development of the Non-Profit Sports Association in Hainan province; 3) To assess the feasibility of implementing strategies for development of the Non-Profit Sports Association in Hainan province. This study adopts a combination of quantitative and qualitative research methods. Step 1: Through qualitative research, analyze and understand the development status and influencing factors of non-profit sports associations in Hainan Province, with a total of 10 respondents; Step 2: Through quantitative research, questionnaires were distributed to collect data, and structural equation modeling (SEM) was used for analysis, with a total of 374 respondents; Step 3: Through qualitative research, 10 experts were invited for focus group discussions. The results indicate that: 1) There are several key aspects in the development status of non-profit sports associations in Hainan Province: first, the development goals of association organizers or managers are unclear; second, the association lacks funds; third, there is a lack of social services and fewer organized activities; fourth, human resource management is not standardized, especially the recruitment and training of volunteers lack long-term planning; fifth, the participation and satisfaction of members or participants in the association are insufficient; sixth, the association lacks long-term planning and governance means, and lacks fixed venues for activities. These current situations reflect the actual situation of the development of non-profit sports associations in Hainan Province. By comprehensively analyzing these factors, the development of non-profit sports associations in Hainan Province can be further improved. 2) Stakeholders, human resources, funding, and social services have a significant positive impact on the development of non-profit sports associations in Hainan Province. 3) It can be seen that this study has unanimously recognized the analysis of the development strategies of Non Profit Sports Association in Hainan Province, China. Moreover, the results of qualitative research have a certain degree of interpretability, and the structural equation model has good credibility and effectiveness, which has certain promotional value. Therefore, this study helps to understand the overall situation, influencing factors, model promotion, and application of development strategies of Non Profit Sports Association in Hainan Province, China, laying a theoretical foundation for related research on development strategies of Non Profit Sports Association in Hainan Province, China.