The Role of Artificial Intelligence in Fashion Design: Gen Z Perspectives for a Sustainable Future

Abstract In this age of technology, artificial intelligence (AI) has a tremendous impact on fashion. It is reshaping the industry through predictive analytics to forecast market trends, computerization of the design processes, and custom-made shopping experiences. AI-enabled tools analyze customer preferences and allow brands to design more targeted groups and reduce waste, promoting sustainability. With the wide literature review, the researcher found a research gap that needs to be more absorbed in Gen Z perspectives and a need for more integration between AI and sustainability in fashion design. A structured questionnaire was designed to pool the data. The statistics used are ANOVA, Friedman ranking, and correlation. The analysis revealed that there is a significant relationship between familiarity with the role of AI in fashion design and AI’s contribution to sustainable practices in Fashion. The study concluded that Gen Z sees AI as the most effective tool to promote sustainability in fashion design. Future research topics will focus on the adoption of AI among Gen Z fashion designers, expanding the study to different geographical and cultural contexts, as well as focusing on consumer perspectives regarding AI-driven customization