SWOT Analysis for Revolutionary-Themed Tourism at the Memorial Site of the Former Headquarters of East China Field Army and New Fourth Army (China)

The development of revolutionary-themed tourism is an important initiative to strengthen the dissemination of red culture and promote the spirit of patriotism. In recent years, the government has strongly supported revolutionary-themed tourism as a new type of tourism in the context of cultural and tourism integration. The study applies SWOT analysis to analyze revolutionary-themed tourism's advantages, disadvantages, opportunities, and threats at the memorial site of the former headquarters of East China Field Army and New Fourth Army in Linyi City, China. It proposes developing strategies for building a distinctive brand, strengthening the cooperation of scenic spots, and advertising and marketing.