A Study on Impact of Social Media on Academic Performance of College Students

Abstract:- Social media is a tool that is becoming very popular these days due to its various features for its users. Social media platforms like Facebook, Instagram, Twitter, WhatsApp, You Tube and many more are giving people an opportunity to connect with each other at a distance. Especially the youth is one of the biggest users of social media. Social media usage in India is increasing among the new generation youth and college students. In today's world, the use of social media has become an integral part of a person's daily life. The purpose of this paper is to examine the positive and negative impact of social media on college students’ academic performance. The new age has embraced the social networking culture and is getting a great response from them. Studies have shown that social media has both positive and negative effects on college students