The Impact of Intellectual Property Rights on Consumers in Traditional Markets and E-commerce

In recent years, the role of Intellectual Property Rights (IPR) in shaping consumer behavior has garnered significant attention, particularly in the context of both traditional markets and the rapidly growing e-commerce sector. IPR serves to protect the intellectual creations of individuals and organizations, covering patents, copyrights, trademarks, and trade secrets. This paper examines the influence of IPR on consumer experiences, focusing on product quality, authenticity, and pricing in both traditional and online markets. The study explores how IPR enhances consumer confidence, mitigates risks related to counterfeiting, and the impact of emerging digital piracy challenges in e-commerce. By analyzing primary and secondary data, the paper provides an in-depth comparison of IPR’s role in physical stores and digital platforms, and discusses policy implications for stronger IPR enforcement in both domains.