The Rise of Quick Commerce: Analyzing Consumer Preferences and Buying Behavior in India

Quick commerce (q-commerce) has emerged as a transformative segment in India’s retail ecosystem, driven by rapid urbanization, changing lifestyles, and technological adoption. This study investigates consumer preferences and buying behavior toward q-commerce platforms like Swiggy Instamart, Blinkit, and Zepto. Based on secondary data analysis from reports, sentiment analysis, and statistical techniques, the research identifies key factors influencing q-commerce adoption, such as convenience, speed, promotional offers, and demographic variables (age, income, and location). Using chi-square tests, the study explores the relationship between these variables and consumer adoption patterns. Results reveal convenience and speed as primary drivers, with promotional offers playing a significant role for price-sensitive users. The paper also highlights challenges faced by q-commerce platforms, including sustainability and competition with traditional retailers. These findings provide critical insights for industry stakeholders and policymakers.