IMPACT OF CLOUDIFICATION OF CORPORATE SYSTEMS ON BUSINESS MODELS AND DEVELOPMENT STRATEGIES OF COMPANIES

The article examines the impact of cloudification of corporate systems on business models and strategies of companies in a rapidly changing technological landscape. Cloudification, understood as the transition to cloud platforms, enables significant cost reduction, increased flexibility, and accelerated innovation. Th e focus is on analyzing successful cases of cloud technology implementation and their impact on value creation for customers and competitive advantages. The study emphasizes the importance of a strategic approach to cloud technologies for achieving sustainable growth and efficiency in modern business conditions.