The impact of new information and communication technologies (ICT) on the financial performance of construction companies: A case study of the Marrakech-Safi region

The article explores the impact of Information and Communication Technology (ICT) on the financial performance of SMEs in the construction sector in Morocco. It highlights the increasing importance of digitization in an economic context characterized by globalization. Through a quantitative approach based on a questionnaire survey of 200 SMEs, the study identifies the use of ICT tools in these companies and their financial performances. The results show a significant correlation between digitization, measured by the frequency of ICT tool usage, and financial performance, evaluated through indicators like equity, total assets, and net income. Factor analysis reveals two main factors: the traditional factor including office automation, budget planning, and Business Intelligence, and the modern factor comprising consolidation and ERP systems. This research contributes to a better understanding of the impact of ICT on SMEs in the construction sector, emphasizing the strategic importance of digitization for enhancing management and financial performance in this key sector of the Moroccan economy.