Institutional Support and Assistance to the MSME Sector through the Lens of the Sports Goods Industry

The awareness level regarding various Institutions/Organisations/ Agencies and Industry Associations that Provide Support and Assistance to the MSME Sector, vis-à-vis the age variable, has been undertaken for the present study. To deal with the issue of Government Policy Changes and Support Measures for the MSME Sector, the study identified age as a prominent variable, based on the review of literature. The focus of the present study will remain on age parameters vis-à-vis its relationship with different aspects of the MSMEs.