TECHNOLOGIES AS A TOOL FOR ENHANCING THE COMPETITIVENESS OF WELLNESS TOURISM

Scientific research explores the competitiveness of the wellness industry, emphasizing the flexibility of the offered products and services, their quality, organization, and management. Meeting the needs of the modern "global tourist" requires not only knowledge of the structure of wellness products and services but also answers the question of how they should be created and implemented. For a wellness product to be competitive, the technologies integrated into it must ensure operational compatibility, quality control, and a clear distinction from medical health services. It is essential to analyze key factors that influence leading wellness products, implement advanced technologies, and provide specialized training for professionals