Does Thailand's Society Believe That Having Facial Acne is a Problem? A Qualitative Data from In-Depth Interviewing Thai Young Adults in Bangkok

Acne vulgaris is an inflammatory condition caused by the buildup of oil and dead skin cells within hair follicles, leading to whiteheads, blackheads, or pimples, and can significantly impact social and psychological well-being. In Thailand, perspectives on acne vary, especially within the context of Thai “sculptured” beauty standards, which shape specific views on acne. This study aims to understand how these perceptions influence Thai citizens' opinions and mindsets. This study uses qualitative research, which is an in-depth interview with 10 Thai citizens in Bangkok. The findings revealed that there has been a mutual agreement on the matter that acne appearing on themselves is considered as a negative consequence; however, it being on others is a natural occurrence and should be neutralized. As acne causes certain negative effects, participants decided it would be more beneficial to seek treatment by searching through the internet: advertisements for skincare and other alternatives. Thus, this study has the potential to be used as comprehensive information about acne to reduce misinformation, uplift citizens' mental health—especially to those who are new to the concept of acne—and to raise awareness on current misconceptions of acne.