MEASURING THE UTILIZATION OF FINANCIAL TECHNOLOGY IN MSMES IN BATAM CITY

The aim of the study is to ascertain the simultaneous and partial effects of content information, customer interaction, and privacy on the adoption of fintech among SMEs in Batam City. A descriptive qualitative research design is used in this study. Research result Fintech providers should prioritize building trust by giving users control over their data and offering privacy-enhancing features. Clear and transparent privacy policies, options to limit data sharing, and control over data usage can significantly improve adoption rates. While content information and customer interaction alone may not be sufficient, they are important factors. A good privacy framework can enhance the perceived value of both the content and the interactions. The specific types of content information and customer interactions tested were not effective. This doesn't mean all content or interactions are useless. The effectiveness of different strategies will likely vary depending on the target audience. What motivates one group of users may not motivate another. Tailoring the content, interaction style, and privacy settings to the specific needs and preferences of different user segments can maximize adoption rates.