AI in E-commerce: Applications, Implications and Challenges in Indian Marketing

Abstract Artificial intelligence (AI) is a large subject of computer wisdom devoted to the development of intelligent computers able of doing tasks that would generally need mortal intelligence. AI programming focuses on three cognitive processes learning, logic, and tone-correction. Numerous E-Commerce enterprises moment employ artificial intelligence to more understand their guests and meet their prospects. Machine literacy, the most popular subset of AI technology, can make sense of all the data that online stores collect and use it to give receptivity that ameliorate client experience, streamline internal business operations, and combat fraud. This paper principally aims to identify some crucial operations of AI e-commerce by reviewing exploration papers from colorful sources. The study concluded that AI has great impact on perfecting the effectiveness e-commerce companies and these companies are investing further and further with coming time to help their business to grow and boom in the recent time.