Implementation of Interactive Platforms for Consumer Experience Management in the Context of Digital Technologies

The purpose of the study was to study the implementation of interactive platforms for managing consumer experience in the context of digital technologies. The methodology included an analysis of today's digital tools, as well as surveys of consumers and businesses that use these platforms. The results showed that interactive platforms significantly increase the level of customer satisfaction, facilitating a personalized approach and improving communication between companies and consumers. The obtained data emphasize the importance of integrating digital platforms for managing the consumer experience, which can contribute to increasing the competitiveness of businesses in the digital environment.