Poster as polycode small-format text

The work considers the poster as a polycode small-format text with a modular structure. The poster is a complex dynamic system that includes hierarchies of codes of the addresser, the addressee, the national language and individual speech features. The results emphasize that the poster is characterized by the combination of different linguistic codes and non-linguistic visual elements such as iconic signs, images, graphic forms and color solutions. These components enhance the impact of the verbal code and increase the expressiveness of the poster. A special attention is paid to modularity as the key parameter of poster polycode phenomenon. The modular structure is expressed through composition, the use of backgrounds and frames, and the interaction of visual and verbal elements. Frame borders play an important role in the modular non-verbal and verbal components, ensuring the structural integrity and functionality of the poster.